Market is Improving!

Thu, Jan 22, 2009

Just returned from the NAPS and ASA Annual Conferences. The news was the same at both events…..the job order flow is increasing. Employers cut too deep and it’s affecting their bottom line. According to a survey in USA Today 17% of all employers plan to hire in the last quarter of this year. How much of that 17% do you need to have a record last quarter in 2009?

Now is the time to triple your marketing efforts so you set yourself up for a Record Breaking 2010. Contact all your current clients and ask about their hiring strategies for the coming year. You need to determine their projected hiring numbers, so you know how many new clients you will need to attain your goals next year. Remember to ask about upgrading. Many companies hired “below” their normal standards in the past three years because of the lack of top talent in the market. NOW is the perfect time for them to UPGRADE those marginal employees.

For those of you who are in the contract or temp business….ask your clients how many baby boomers are retiring this year? Suggest that they bring them back as a contractor so they don’t lose this talent. Many clients don’t realize these valued employees can retire but come back as a contractor on your payroll. It’s time to educate hiring authorities.

Stop listening to the news because the market is beginning to sway in your favor. Dig deep, make marketing presentations daily and set minimum standards for yourself. It’s the commitment you make to minimum marketing presentations and results each day that will launch you into 2010 on a “high!”

Barbara J. Bruno, CPC, CTS

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Market is Improving!

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