The outcome of this year’s Super Bowl was surprising, when the favored Indianapolis Colts lost to the New Orleans Saints! It was surprising to everyone, BUT the players on the Saints team and the people of New Orleans.
This is a team and city who continue to face incredible challenges since Hurricane Katrina. It would have been easy to “blame others” or “give up” but instead, it brought out great resolve to come back better than ever.
Question to Ask Yourself…
When you’ve had to face a difficult month, quarter or even a challenging year (2009) did it bring out YOUR resolve to come back in 2010 better than ever?
Back to the Game…
The Coaches didn’t hold back and called very gutsy plays. What about going for a touchdown on 4th and goal rather than putting up “3” almost guaranteed points? I’m sure the fans were beside themselves when the Saints didn’t score.
Then there was the on-side kick…pretty gutsy again. The outcome of this play produced pretty quick results, but it was a surprising call by the coaching staff. The Saints came to the Super Bowl to WIN and nothing was going to stop them.
Questions to Ask Yourself…
• Do you arrive at work every day expecting to WIN?
• When is the last time you made a “gutsy play” at work?
• Do you let outside distractions influence your results?
Winners expect to WIN. They view their past failures as valuable lessons and they CHANGE the way they do things. They realize if they keep doing things the same way they will get the same results! It takes “guts” to get out of your comfort zone and try new techniques, but the reward is worth the effort.
Realize that 20% of what you do provides you with 80% of your results. Focus most of your time on results oriented activity. Identify and stop doing things that are a waste of your time – immediately! Doing so will leave room for you to try new techniques that will elevate your production and income.
Back to the Game…
The Coaches had studied their competition and called plays that would change the way they played the game. The Colts didn’t know what to expect so their rhythm was thrown off as evidenced by the late game interception.
Questions to Ask Yourself…
• How are you differentiating yourself from your competition?
• What is your Personal Brand?
• Why SHOULD I do business with you?
SUGGESTIONS TO BEAT YOUR COMPETITION…
1. Provide a Friday update on all open orders
2. When you write Job Orders obtain:
a. Target Date to Fill (not ASAP)
b. Interview Times (to guarantee send outs)
3. Segment Your Day
a. Focus on results-oriented activity during
Prime Time
b. Plan your 6 Actions Closest to the Money Daily
4. Provide a List of Expectations
a. Inform your candidates what they can expect from you
and what you expect from them in writing
b. Inform your clients what they can expect from you and
what you expect from them in writing
One Comment on the Super Bowl Commercials
Companies paid millions of dollars on commercials that in many cases were just “okay.” Why did the commercial with Betty White work? It made us laugh!
Questions to Ask Yourself…
• When is the last time you laughed out loud at work?
• When is the last time you had fun at work?
• Would you clients or candidates say you’re fun to work with?
People enjoy working with someone who loves what they do. There was do doubt the Saints were passionate and having fun. Bring that same passion and fun attitude to work and watch your results improve!
There is no Staffing and Recruiting Profession Super Bowl but if there was, you need to KNOW you would WIN!
To your continued success,
Barbara J. Bruno, CPC, CTS
Recruiting Tools: Candidate Next Step and Top Producer Tutor




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